Case study on zomato company
From: Bean U.
Category: expository writing
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It requires a mix of theoretical knowledge and practical expertise to understand the scenarios. These case studies contextualize standard market practices. Reading and solving these studies gives you a deeper understanding of how an actual industry functions, Remember, the more you practice, the better you get. So, without further ado, here are some effective marketing case study examples and solutions you can check out.
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Case Study On Zomato’s Digital Marketing Strategy 
Shadowfax - India's leading integrated 3PL services provider
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Bengaluru: Zomato agent held for ‘assaulting’ woman, he says ‘pushed in self-defence’
A Bengaluru woman alleged Wednesday she was assaulted by a Zomato delivery personnel, leading to his arrest the same day by the city police. In a longer video on Instagram, she claimed her nose was broken in the accident and she needed to undergo surgery. Tagging Zomato and the Bengaluru police in her tweet, Chandranee said she had lodged a complaint with customer care asking them to either deliver the food free of cost or cancel the order. The accused, later identified as Kamaraj, was arrested after Chandranee lodged a complaint at the Electronic City Police Station.
Some brands have grown exponentially since their inception. Zomato is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back?
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