Ikea in russia case study
From: Dave F.
Category: expository writing
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Corruption in Russia: IKEA’s expansion to the East (A-D)
IKEA in Russia – Ethical Dilemmas Case Brief
IKEA, a Swedish-based brand, offers lavish home decor and furniture at low prices. Stores are open worldwide, offering a range of products. Some you can find in every location; others are culturally specific. As a brand, IKEA is complicated. Just how many? Since IKEA stores are open in more than 41 countries, the company must abide by the regulations of each.
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IKEA Case Study: Ikea
Two weeks later, a former IKEA manager, Joakim Virtanen, turned himself in to investigators, this time in connection with another controversy, related to the lease of electricity equipment. IKEA has been in litigation regarding these two disputes for over 10 years. IKEA is an absolute champion in terms of the number of court cases it has had in Russia. The register of arbitration cases contains over lawsuits against the Swedish concern, while the total number of court cases involving it has exceeded All the other major retailers in Russia taken together would not have a tenth of this number of court cases between them.
In addition, we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance, it must assess its external and competitive environment. This will reveal the key opportunities it can take advantage of and the threats it must deal with.
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