Brand case study celebrity endorsement
From: Junior R.
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Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April involving 10, participants. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Findings revealed strong positive and negative effects when theoretically relevant moderators were included in the analysis. Furthermore, celebrity endorsements performed worse compared to endorsements of quality seals, awards, or endorser brands. No publication bias was detected.
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Its influencer marketing strategy is one factor that has helped fuel its rapid growth. In each sponsored post , a celebrity shares a picture from their glamorous vacation and thanks Airbnb in the caption. Through celebrity partnerships, Airbnb effectively aligns itself with the coveted celebrity lifestyle and positions itself as a luxurious alternative to hotel accommodations. By planning Instagram campaigns in conjunction with popular sports and entertainment events known to cause spikes in social media usage, Airbnb is able to maximize campaign visibility and increase its chances of ending up in the headlines. In her sponsored Instagram post, she thanks Airbnb for the gift. This post received over half a million likes and generated an enormous amount of exposure for Airbnb.
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Impact of Celebrity Endorsement on Consumer Buying Behavior with Respect to Soft Drinks
It was so successful that they have done over 40 campaigns! Fit Tea Instagram. You can see their site by clicking here. In fact, using a computer to mix is now an industry standard.
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