Case study branding digital

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From: Lien H.
Category: write better
Added: 09.04.2021
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Each company from the small to large has its own history along with specifics of services and that is a powerful base for identity designers to find bright ideas. An original logo is a good tool for setting a connection with potential customers by transferring the company character and mood. It may seem difficult to design an absolutely unique symbol because there are so many brands around. However, skilled and experienced designers can find the way to creating a brand sign which will stand out among thousands of others.
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Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

There is nothing artificial about branding when it is done right. On the contrary, effective branding — which captures and communicates deep truths about a company — is as genuine a narrative as there is. Authenticity branding was my mission when I undertook a branding project for, ironically enough, an artificial intelligence company. BeyondMinds , is a new enterprise Artificial Intelligence AI company in a crowded field — one that is characterized by hype and overpromises — making the need for a strongly articulated and differentiated brand particularly critical. Despite the breadth of sectors and personalities, the principles I apply are universal — although the details and nuances of them do vary. There are also branding differences between b2b and b2c entities, but the reality is that the lines are blurring, as all companies want to sound young and fresh, and human.
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Branding and Digital Marketing Agency

Brand case studies focused on great stories from designers openly sharing their design process. Redesign of the Office app icons to embrace a new world of work. Microsoft is killing it right now with their design direction, both hardware, and software. At this rate, they'll surpass the "other" company in a not so distant future. Phil Kenny and Stephen Petch walk us through the redesign process of the economist news publication.
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Most companies have been on a journey of digital transformation over recent years, taking their bricks and mortar offering and adapting it to new available technologies and consumer behaviours. But amidst this huge shift to online, a whole new breed of brand has emerged. Beauty brand Glossier is leading this charge of disruptors, with its uniquely customer-centric approach and innovative digital marketing tactics.
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